Tuesday, May 2, 2017

Satellite Internet


Satellite Internet
Multiple Responses
Satellite Internet access is Internet access provided through communications satellites. Modern satellite Internet service is typically provided to users through geostationary satellites that can offer high data speeds, with newer satellites using Ka band to achieve downstream data speeds up to 50 Mbps.

How Does Satellite Internet Work?
Satellite Internet is the ability to transmit and receive data from a relatively small satellite dish on Earth and communicate with an orbiting geostationary satellite 22,300 miles above Earth's equator. The orbiting satellite transmits (and receives) its information to a location on Earth called the Network Operations Center or NOC (pronounced "knock"). The NOC itself is connected to the Internet (or private network), so all communication made from a satellite dish to the orbiting satellite will flow through the NOC before it reached the Internet.

Data communication via satellite is not much different than someone using a land based data provider, at least from the standpoint of the Internet user. The key to remember is that once the satellite system is configured by the installer, satellite service acts nearly identically as any other ISPs and may be configured as such. The slight difference of satellite service is described here.

What is a Geostationary Satellite?
There is a location in space where you can place a satellite in orbit so that from the ground, the satellite appears stationary. What is happening is that the satellite is actually orbiting the Earth at the same speed the Earth is rotating. The satellite makes a complete orbit around the Earth in 24 hours, or exactly one day. Geostationary satellites are only located at 22,300 miles directly above the Earth's equator and nowhere else.

A Satellite's Longitude
All Geostationary satellites have a name like "Galaxy 18" or "AMC-4"... and they ALSO have a longitude position.  If you recall from high school, longitude refers to those imaginary long lines that travel down the Earth for global mapping.  There are 360 degrees of longitude readings for Earth (360 degrees is a full circle).  If one knows the longitude of a satellite, one knows where the satellite is located in the sky because all Geostationary satellites are always located above the equator (or zero latitude).

To further confuse things, longitude is divided into two halves of West Hemisphere and East Hemisphere. All orbital "Slots" for satellites would be between 0° to 180° in the Eastern Hemisphere, and 0° to 180° in the Western Hemisphere. A satellite orbiting over the Galapagos Islands that services North and South America may have a Orbital slot of 101° West Longitude. A satellite orbiting over Malaysia that services Asia and Australia may have the orbital slot of 100.5° East Longitude. Satellite longitudes help installers locate where to point a satellite dish. It also helps in finding obstacles from an installation location and the satellite.

Make sense?

Satellite Look Angle
Any obstacle (such as a tree or mountain) will interfere with a satellite signal. It is important that there are no obstacles between the installation location of the satellite dish and the orbiting satellite. In the industry, we call this a clear "line-of-sight" to the satellite. Fortunately, finding if there is clear line of sight is is simplified by using a Look Angle Calculator. All that is needed is a current address (anywhere in the world), and the orbital Longitude of the satellite (see description of orbital longitude above). Plug these two details in, and the calculator will give you a compass heading of the satellite, and the degrees up from the horizon it is located, and a cool overhead picture of the installation location including a line showing the direction of the satellite.

Satellite Latency
The one (sometimes) noticeable difference that differentiates satellite service from other land based ISPs is something called "Latency", a term commonly used in the satellite world. Latency simply refers to how long it takes a single piece of information to make a round trip back and forth over a satellite connection. Latency could also be called "Ping Time".

Since data over satellite travels at the speed of light, and light speed is 186,000 miles per second, and the orbiting satellite is 22,300 miles above earth, and must travel that distance 4 times (computer to satellite... satellite to NOC/Internet... NOC/Internet to satellite... satellite to computer), this adds up to a lot of time. This time is called "Latency" and it is roughly ½ of a second or 500 milliseconds. This is not a lot of time to you or me, but some applications like VPN and real-time gaming don’t like this time delay. Who wants to pull a trigger, and wait half a second for the gun to go off? It is important to know if satellite latency will affect the way you will use the Internet. Ground Control iDirect services have a latency time between 500 to 650 milliseconds (0.5 to 0.65 of a second), which half as much as consumer grade service providers.

A common misconception is that latency has an effect on transfer rate, or the speed in which you can transfer a file. This is not true. A one Megabyte file will transfer just as quick over a 5 Mbps (Megabits per second) satellite connection as it does over a 5 Mbps terrestrial connection. The only difference is that the satellite connection takes a half second to begin the file transfer, which is insignificant.

CIR - Committed Information Rate
CIR is a term often used in the satellite industry. It simply means what the satellite ISP is committed in guaranteeing your lowest speed. Normally CIR is 1:1, which means that you are not sharing your data channel with any other subscriber, and that max speeds are available 100% of the time. CIR should not be confused with Contention Ratios described next.

Contention Ratios
Contention Ratios are simply the number of subscribers that can share your connection at any given point in time. Contention ratios of consumer satellite Internet services are up to 400 to 1 (written as 400:1). Ground Control supports premium access and never has a contention ratio above 20 to 1 (or 20:1). Contention Ratios are not CIRs (Committed Information Rates) as speeds are not guaranteed as it is impossible to know if all other subscribers sharing the channel are not simultaneous downloading a data intensive video file, which would slow a connection for all of the users.

Satellite Footprint
The footprint of a satellite shows the location that a satellite dish may be located to communicate with the satellite. Below is the footprint for Galaxy 18 for North America. Also listed is the satellite longitude of each satellite.

EIRP - dWB and Dish Size - Effective Isotropic Radiated Power in the above footprint (Measured in dBW decibel watts), the numbers on the footprint above represent the signal strength from the satellite onto the Earth. The higher the dBW, the greater the signal strength. If you have a region with a low dBW level, you may have to use a larger satellite dish in order to receive the signal.

The Radio (Out Door Equipment - ODU)
Besides the dish (also called the reflector) what makes up a satellite system is the BUC (pronounced "buck") which is simply the transmitter, and the LNB receiver. Both require a high performance coax cable connected to the indoor Satellite router. BUC's come in different wattages. The higher the wattage, the greater the satellite system can perform in both speed and in poor environmental conditions. Consumer systems normally use a 1 watt BUC. Ground Control uses a 6 watt BUC with most systems.

The Ku Band
Satellite communications are radio transmissions in the Ku band of the electromagnetic spectrum. The Ku band is the same band that police officers use for their radar detectors. Ku Band satellite dishes transmit between a frequency of 14000 to 14500 MHz. They receive a frequency range between 11700 to 12750 MHz. Other common satellite bands are L-band (satellite phones and portable terminals), C-band (large satellite dish), and Ka-Band (smaller satellite dish).

The Satellite Router or Satellite Gateway
Most all of Ground Control services use iDirect satellite routers. This is the where the coax cables from the satellite dish connect to inside a building, and where a LAN (Local Area Network) can connect to the Internet. Note the Ethernet port on the back of the modem

A satellite Internet connection is an arrangement in which the upstream (outgoing) and the downstream (incoming) data are sent from, and arrive at, a computer through asatellite. Each subscriber's hardware includes a satellite dish antenna and a transceiver (transmitter/receiver) that operates in the microwave portion of the radio spectrum.

In a two-way satellite Internet connection, the upstream data is usually sent at a slower speed than the downstream data arrives. Thus, the connection is asymmetric. A dish antenna, measuring about two feet high by three feet wide by three feet deep, transmits and receives signals. Uplink speeds are nominally 50 to 150 Kbps for a subscriber using a single computer. The downlink occurs at speeds ranging from about 150 Kbps to more than 1200 Kbps, depending on factors such as Internet traffic, the capacity of the server, and the sizes of downloaded files.

Satellite Internet systems are an excellent, although rather pricey, option for people in rural areas where Digital Subscriber Line (DSL) and cable modem connections are not available. A satellite installation can be used even where the most basic utilities are lacking, if there is a generator or battery power supply that can produce enough electricity to run a desktop computer system. The two-way satellite Internet option offers an always-on connection that bypasses the dial-up process. In this respect, the satellite system resembles a cable modem Internet connection. But this asset can also be a liability, unless a firewall is used to protect the computer against hack attempts.

The nature of the satellite connection is good for Web browsing and for downloading of files. Because of long latency compared with purely land-based systems, interactive applications such as online gaming are not compatible with satellite networks. In a two-way geostationary-satellite Internet connection, a transaction requires two round trips between the earth's surface and transponders orbiting 22,300 miles above the equator. This occurs in addition to land-based data transfer between the earthbound satellite system hub and the accessed Internet sites. The speed in such a connection is theoretically at least 0.48 second (the time it takes an electromagnetic signal to make two round trips at 186,000 miles per second to and from a geostationary satellite), and in practice is somewhat longer. Satellite systems are also prone to rain fade (degradation during heavy precipitation) and occasional brief periods of solar interference in mid-March and late September, when the sun lines up with the satellite for a few minutes each day. Rain fade and solar interference affect all satellite links from time to time, not just Internet systems.

This author recently had StarBand, a two-way satellite Internet service, installed at his rural home office. Bandwidth tests were conducted with the new system compared with a conventional telephone modem. The telephone connection provided actual bandwidth ranging from 10 to 15 Kbps. StarBand worked at 200 to 1350 Kbps; throughput seemed to depend mainly on the download file size. The fastest speeds were obtained with files of 50 KB (kilobytes) or less, typical of images and text contained in Web sites. Surprisingly, fast downloads were obtained even during times of maximum Internet traffic.

What is Satellite Internet?
If you live or work out in the middle of nowhere then you’ll have few internet connection options. One of those options is dialup, and the second is usually satellite.

Satellite internet is a wireless connection that involves 3 satellite dishes; one at the internet service providers hub, one in space and one attached to your property. In addition to the satellite dish you also need a modem and cables running to and from the dish to your modem.

Once you have everything connected, the ISP will send the internet signal to the dish in space which then relays it to you. Every time you make a request (new page, download, send an email, etc) it goes to the dish in space and then to the (ISP’s) hub. The completed request is then sent back through space, to your dish and then to your computer.

Why Use Satellite Internet?
The only reason why you might use satellite internet is if you live in an area where other internet options such as cable or DSL isn’t available. If you’re on dialup then satellite internet will be an “upgrade” in the sense that satellite internet is considerably faster.

Other than that, though, there isn’t much of a reason to use satellite internet. Look at these pros/cons and you’ll see what I mean.

Satellite Internet Cons
  • The weather affects the signal path. During bad wind or rain storms you should expect poor quality internet, assuming you have internet at all.
  • Poor latency or high ping rate. Latency and ping rate is essentially the same thing; they both test how long it takes to communicate between another computer, device, service or server in a network.

In the case of satellite internet, it’s how fast you send and receive files (the delay or how much lag there is). Since you have to send data to space, to your ISP and back again, satellite internet has poor latency, or a high ping rate. So satellite internet is not good for you if you’re a gamer or if you intend to use VoIP services.
  • Minor obstructions can affect your signal. Your dish need to point south (where all the orbiting dishes are), and anything in the way of your dish’s signal such as branches or buildings can affect the quality. This can be a major pain if you live out in the woods.
  • Bandwidth limitations. Each month you’ll have so much bandwidth you can use up before your ISP throttles your connections (slows it down). This is in accordance to their (http://en.wikipedia.org/wiki/Acceptable_use_policy) Fair Use Policy. Some ISPs do daily bandwidths instead, which is slightly better, as you don’t have to wait as long as an entire month if you use up your bandwidth right away.
  • VPNs aren’t compatible with satellite internet. They require a low latency, high bandwidth setup which is the complete opposite of what you’ll get with satellite internet.
  • Satellite internet is relatively expensive. You’ll pay around $100 per month for speeds of 2 Mbps. To put this into perspective, this is twice what I pay per month for 25x faster cable internet.

Satellite Internet Pros
  • Satellite internet is faster than dialup. It’ll depend on what package you buy, but you can expect satellite speeds to be 10x to 35x times faster than dialup.
  • Satellite internet connections can handle high bandwidth usage, so your internet speed/quality shouldn’t be affected by lots of users or “peak use times.”
  • You don’t need a phone line for satellite internet.

As you can see, the cons of satellite internet (far) outweigh any pros. It’s not the greatest or most reliable option, and it’s incredibly expensive. Some of the cost may be due to the technology, but it’s also a supply and demand thing. There isn’t much (internet) supply in the middle of nowhere, so the demand (and costs) are going to be high to reflect this.

That being said, it’s hard to complain about or knock satellite internet when it’s really the only option you have (if you have other options such as DSL or cable, you should choose one of those instead). It is faster than dialup, and it’ll provide internet access to areas that the other connections won’t. The bottom line — it’s better than not having internet access at all.

Sunday, April 16, 2017

Online Video


Online Video
Multiple Responses
online video - Computer Definition
Watching video clips, TV shows and movies streamed from the Internet. The term may refer specifically to watching the material on a computer, or it may embrace watching on a TV set as well. See Internet TV and streaming video.

Posted on April 28, 2015
Many sources point to the ubiquity of OLV; Cisco believe it will be C. 80% of all internet traffic by 2018. Looking at the headlines alone, marketers could be forgiven for thinking there is an abundance of quality inventory (that looks just like TV) waiting for them to buy.

That’s not quite the case. OLV takes many shapes and sizes & is delivered across a number of screens; not all of it is equal or commercial. When we strip out all of the stuff you can’t buy ads against (e.g. Netflix, iPlayer) or don’t want to (90% of YouTube, Porn) the landscape doesn’t seem that rich; especially when you think of all the other advertisers vying for the quality spots.

So how do we define OLV for an advertiser?
The old definition was easy. OLV had to be user initiated and run prior to a piece of video content. This meant 4OD and iTV Player worked well. We had question marks over audience but it looked like TV & it was safe. Autoplay video squeezed into MPUs were always at the other end of the spectrum. This is still true but ‘autoplay’ isn’t the dirty word it once was.

For many media is consumed mainly through a number of mobile feeds; skewing considerably for millennial audiences. A feed is a stream and the best digital advertising does not interrupt the flow.

This leads to a question: If media is different; should OLV have to look like TV? The answer is no; but it does need to fit the environment to hand.

Here’s a quick checklist for what I consider is / isn’t OLV.
  • Autoplay video MPU is NOT OLV
    • A user will be on the page to consume something other than the ad position and likely the autoplay ad won’t be visible on the screen. This is just squeezing advertising somewhere because a person happens to be there too.
  • In Read article video is NOT OLV
    • This is the 2015 video version of the pop up and will regarded as such in the future. A person will usually be reading a page; the content being consumed will be split in half and a piece of video will play. From my own experience the content often has little relevance to the context of the page and is really annoying
  • Pre roll is OLV
    • Needs no introduction. This is the most similar to TV and what most clients think they are buying when they buy OLV
  • YouTube Skippable is OLV
    • User is in control; native to its environment. Google has the scale to make these ads work and there are many targeting levers agencies can pull to reach the right people.
  • Facebook News Feed video is OLV
    • I don’t think it’s controversial to call Facebook the ultimate feed where people go to be entertained. Facebook have also launched the new gold standard for mobile video viewability. A person has to stop scrolling and watch for 3 seconds before the ad impression is counted. This is actually a long period of time. Attention! We’ve all read the headlines of FB taking on YouTube in a big way

That’s quite a long winded way of saying that OLV is video content appearing in a place where a consumer expects a video experience. This can be a pre-roll or an autoplay that’s only counted after a specific length of time.

Saturday, April 15, 2017

Mobile Broadband


Mobile Broadband
Multiple Responses
Mobile broadband is the marketing term for wireless Internet access through a portable modem, mobile phone, USB wireless modem, tablet or other mobile devices. The first wireless Internet access became available in 1991 as part of the second generation (2G) of mobile phone technology. Higher speeds became available in 2001 and 2006 as part of the third (3G) and fourth (4G) generations. In 2011, 90% of the world's population lived in areas with 2G coverage, while 45% lived in areas with 2G and 3G coverage. Mobile broadband uses the spectrum of 225 MHz to 3700 MHz.

What is mobile broadband?
Mobile broadband technology, also called wireless wide area network (WWAN) technology, provides wireless high-speed Internet access through portable devices. This technology is supported in this version of Windows. With mobile broadband, you can connect to the Internet from any location where there is GSM or CDMA-based cellular service available for mobile Internet connectivity. With mobile connectivity, you can maintain your Internet connection even as you move from place to place.

Mobile broadband is available with most 2G, 2.5G, and 3G cellular and mobile networks.

What is Mobile Broadband? Explained in simple terms
For a number of years now, most UK consumers have been able to connect to a broadband internet connection in their own home, either by actually plugging in a wire between their computer and the phone jack or by using a wireless connection.  For individuals who would like to be able to access the internet whilst out and about, mobile broadband is now widely available; but what is mobile broadband, actually, and how do you use it?

What is mobile broadband?
Mobile broadband is a wireless technology that allows you to connect a mobile device such as your smartphone or tablet to a broadband internet connection wirelessly through a mobile phone network. Many newer devices, including most laptops, now come equipped with the technology to allow this access built into them, and for those that don’t the capability can usually be added by using a small device that plugs into the USB port of your device called a mobile broadband “dongle”. Other ways to add mobile broadband to a device include data cards, or SIMS, which insert directly into the device, or a Mi-Fi unit which can connect up to ten gadgets at once. But the dongle is the most prevalent.

A mobile dongle can be bought in any technology or mobile phone store – such as a Three shop – on the high street. In the UK, all the major mobile phone operators, including 3 Mobile, offer mobile broadband services. One thing to double check is that your choice of mobile broadband dongle will work with your device; not every dongle will work with a Mac operating system, for example, though recent Windows operating systems should all be fine.

How do I set up mobile broadband?
Once you have a mobile broadband enabled device or a 4G or 3G phone, connecting to mobile broadband is very simple, and is usually accomplished by clicking on the network icon on your laptop or 4G/3G phone. The first time you set the connection up you will probably have to activate your account with a subscriber number and/or password, but your service provider will give you these and full instructions on how to get access.

What is coverage like?
Mobile broadband uses the country-wide 3G and growing 4G mobile networks to get you access to the internet. In theory, coverage should be complete across the country, especially on 3G, but in practice this isn’t yet the case. There are still a few spots, often in the countryside, where mobile broadband across both the 3G and 4G network isn’t available yet, so it is worth entering your postcode into a service checker before you enter into a contract – most service providers offer these on their websites. Over time, coverage is set to improve, so keep an eye on the coverage maps if you find that at present you live somewhere that doesn’t have good mobile broadband coverage.

What are the advantages of mobile broadband?
There are many benefits to having mobile broadband access. It offers a very easy to use access technology that allows almost instant connectivity, and coverage is pretty widespread across the country. The benefits of a dongle include the ability to carry your internet access around in your pocket or in a computer bag for use whenever it is required.

Many providers offer a one-month rolling contract, so you can get a good monthly contract price and download deal but still have the flexibility of being able to change deals with only a month’s notice. Mobile broadband is the perfect solution for business travellers who spend a lot of time on trains, or people who live in temporary accommodation for some of the year such as students, who may not want to spend out on expensive yearly home-based internet connections.

What else should I be aware of?
There are a few points to note about the availability and usage of mobile broadband; it isn’t exactly the same experience as using your home wireless internet access. The speed of internet access across a mobile broadband network will generally be slower than the speed you might be used to across a home network, especially in areas where only 3G is available.

Another thing to be careful of is the fact that as you move around, the strength of your 3G or 4G signal will change, so if you are working on the move using mobile broadband – on a train, for example – you may find that the connection dips in and out, so keep saving your work. Interestingly, mobile broadband coverage does not mirror the ordinary mobile phone connection; just because your phone works fine in your living room or on the train to work does not mean a mobile broadband connection from the same provider will do so. This means that it is always worth checking on the coverage levels for wherever you plan to use the mobile broadband connection on a frequent basis.

Mobile broadband users also need to keep a watchful eye on their level of use, as allowances are limited and it's not generally recommended for downloading videos or large apps, for example. How much you need will entirely depend on how you plan to use the internet; for an average user who plans to use the service as a supplement to a home network, a few GB a month should be fine; one hour of web browsing should only use up somewhere between 2 and 25 MB, so a plan that gives just 1 GB a month would still allow an hour of web browsing every day.

If you are interested in subscribing to mobile broadband, it is worth talking to your home broadband provider, as they might do a bundled subscription combining home and mobile services.  Otherwise, there is a wide range of options at many price points available on the high street, including at your local 3 store.