Content Management System (CMS)
A content management system (CMS) is a computer application that supports the creation and modification of digital content using a common user interface and thus usually supporting multiple users working in a collaborative environment. CMSes have been available since the late 1990s.
CMS features vary widely. Most CMSes include Web-based publishing, format management, edit history and version control, indexing, search, and retrieval. By their nature, content management systems support the separation of content and presentation.
A web content management (WCM) system (or WCMS) is a CMS designed to support the management of the content of Web pages. Most popular CMSes are also WCMSes. Web content includes text and embedded graphics, photos, video, audio, and code (e.g., for applications) that displays content or interacts with the user.
Such a content management system (CMS) typically has two major components:
- A content management application (CMA) is the front-end user interface that allows a user, even with limited expertise, to add, modify and remove content from a Web site without the intervention of a webmaster.
- A content delivery application (CDA) compiles that information and updates the Web site.
Digital asset management systems are another type of CMS. They manage such things as documents, movies, pictures, phone numbers, scientific data. CMSes can also be used for storing, controlling, revising, and publishing documentation.
A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.
The Web-based publishing feature allows individuals to use a template or a set of templates approved by the organization, as well as wizards and other tools to create or modify Web content. The format management feature allows documents including legacy electronic documents and scanned paper documents to be formatted into HTML or Portable Document Format (PDF) for the Web site. The revision control feature allows content to be updated to a newer version or restored to a previous version. Revision control also tracks any changes made to files by individuals. An additional feature is indexing, search, and retrieval. A CMS system indexes all data within an organization. Individuals can then search for data using keywords, which the CMS system retrieves.
A CMS system may also provide tools for one-to-one marketing. One-to-one marketing is the ability of a Web site to tailor its content and advertising to a user's specific characteristics using information provided by the user or gathered by the site (for example, a particular user's page sequence pattern). For example, if you visit a search engine and search for "digital camera," the advertising banners will advertise businesses that sell digital cameras instead of businesses that sell garden products.
Two factors must be considered before an organization decides to invest in a CMS. First, an organization's size and geographic dispersion must be considered especially if an organization is spread out over several countries. For these organizations, the transition to CMS is more difficult. Secondly, the diversity of the electronic data forms used within an organization must be considered. If an organization uses text documents, graphics, video, audio, and diagrams to convey information, the content will be more difficult to manage.
Abbreviated as CMS, a content management system, also called a Web management system is software or a group or suite of applications and tools that enable an organization to seamlessly create, edit, review and publish electronic text. Many content management systems offer a Web-based GUI, enabling publishers to access the CMS online using only a Web browser. Also, a CMS designed for Web publishing will provide options and features to index and search documents and also specify keywords and other metadata for search engine crawlers.